How to navigate strategy in a fragmented industry

Based on my background in small box retail, I knew we needed to get that break even to be between 6 to 9 months. We spent a lot of time focusing on how to improve the time to break even so our franchisees would not run out of cash. A firm may concentrate its operation, within a particular geographical area. Supermarkets, convenience stores, or repair shops often undertake this strategy.

— Diseconomies of scale in critical parts of the value chain, such as manufacturing, procurement/sourcing, markets, etc. There are also a number of advantages to the establishment of larger corporations. This model allows large corporations to make large profits, allowing them to survive in a very competitive the daily trade environment. Perhaps the best example is the merger of General Motors and Chrysler in 1988, which resulted in both companies financially struggling. Fragmented markets usually lack innovation or diversification and occur when multiple organizations sell undifferentiated products or services.

  • Improvements made in the absence of a process context can accelerate fragmentation and will only result in deterioration of performance.
  • Startup costs are typically modest and there is no economy of scale that decisively favors a large provider over a small enterprise.
  • Companies seeking to penetrate and eventually conquer a market would find fragmented markets to be perfect targets.

The economies of scale have also allowed large companies to achieve better production values through their ability to purchase large quantities of raw materials, which lowers the cost of production. The consolidation process has also made it difficult for small businesses to compete. A recent trend in this consolidation process is that companies are building their own supply chains, which either creates a monopoly or leads to independents outsourcing their manufacturing needs to big corporations. The consolidated industry refers to the rapid convergence of industries and the decline of competition in those industries. Industries are becoming corporate behemoths, with major players within an industry taking control of the marketplace. The consolidated industry results from both globalization and deregulation, which has led to mergers and acquisitions (M&A).

Workflows become a complex series of handoffs between functions, jobs and information systems. Each handoff represents an opportunity to introduce error, delay and added cost. Devoid of an integrated process management framework, workflow value deteriorates.

Disadvantage of Entering a Mature Market Economy

A concentrated market also makes it easier for an existing player to dominate the market and increase their profits. The companies are reluctant to tell customers what the information will be used for as it would make it easy for potential competitors to infiltrate and take over the market. The players in the industry cannot be defined by one or two brands, but rather there are many competitors ranging from Twitter to Google’s YouTube to Pinterest and Snapchat. — Some of the other reasons for fragmentation could be low entry barriers, particularly combined with high exit barriers, government regulations and diversity of demand. Although consolidation has allowed larger companies to grow and survive in a very competitive market, some disadvantages or negative consequences have also developed due to its use.

Finally, decide whether to go long or short and set your position size before executing your trade. You also have the option to trade with absolutely no risk using a demo account from These demo accounts do not require payment and provide virtual funds, enabling you to test out trading with live prices. Other examples of a fragmented market include clothing retailers, businesses selling furniture, agriculture, plant nurseries and landscaping, book publishing, bulk building supplies and others. The fragmented industry refers to a market where the players are not concentrated and often have product offerings in many different areas, functions, or other spaces.

Changes in technology or product design can make a situation where the in-house supplier provides unfitting products or services. The accepted strategy in this industry is to harvest, eliminating investment, and generating maximum cash flow. Taking aggressive actions like reducing exit barriers to achieve leadership in market share, making a strong position in niche markets, or liquidation as early as possible are some of the basic strategies. Whether it’s caused by globalization, regulatory changes, or market forces, the goal is normally to lower costs and boost profits. Product quality may also suffer because of the use of cheaper labor and materials.

  • A fragmented market is one in which several companies compete and no single or small group of companies dominates.
  • Hence, it’s important to have a clear grasp of the big picture in addition to a robust system for managing performance.
  • The product-category-based niche strategy enables a firm to specialize by product type.
  • Marketplacer announces the acceleration of its growth strategy through a new funding round, including Salesforce Venture.

We sat down to talk about this unique challenge of a concept and methodology, as well as why franchising presents such a great opportunity for fragmented industries. One of those solutions is Xpedite, JPMorgan’s bundling of easy-to-integrate options for cross-border payments so that financial institutions don’t have to build out the necessary infrastructure themselves. Xpedite allows financial institutions to offer cross-currency payment products to their clients while helping them manage risk, complexity and foreign exchange with consistency, control, transparency and authentication. It’s estimated that the cross-border payments market could reach over $250 trillion by 2027—marking a $100 trillion rise in a single decade. Even so, while domestic consumer payments have become increasingly quick and simple, cross-border payments don’t always happen so seamlessly—especially for businesses.

How does fragmentation affect profitability?

While Corporate was very focused on these corporate-owned units, the franchisees stopped feeling the love. If you have spent any time in the franchise model, if your franchisee stops feeling love, that’s a tough place to be. We needed to revitalize and improve on the relationship with our franchise community. The other issue related to the corporate units was that these units were underperforming and putting a financial pressure on the company. So with my background in franchising, I had to fix the Corporate Units both in terms of their profitability, as well as the negative impact they were having on our relationship with the franchisees. With over 30 years in the industry, Peter Holt, CEO of The Joint Chiropractic, knows just about every angle of the methodology of running a franchise system.

The focus on industry consolidation is to make the process of production easier while also making it more profitable. This causes further fragmentation as these organizations seek to dominate progressively smaller or niche markets. In some cases, market leadership in the fragmented market may increase the company’s brand reputation in the parent market, or vice versa. Sampson Quain is an experienced content writer with a wide range of expertise in small business, digital marketing, SEO marketing, SEM marketing, and social media outreach.

He has written primarily for the EHow brand of Demand Studios as well as business strategy sites such as Digital Authority. For example, a software firm may specialize in the development of only Accounting Information buy barclays shares Systems or Retail Software. It specializes in the production of hospital/clinic management and hotel management. Such an industry environment may call for a niche strategy rather than a mass-market strategy.

Strategies to overcome the challenges of a fragmented market

I was reading an article that said 75% of the American workers are disengaged from the work that they do. And to me, that was such a horrifying statistic to read because where do we spend most of our time? And so most of us are spending our time at work and we’re not engaged in what we do. For me, one of the attractions for franchising and why I have never been able to leave this space is because in that franchise model, that level of engagement is always there.

How Franchising Can Transform A Fragmented Industry

At some point, the industry is said to be fragmented if there are so many small companies that no one company can dominate. This is known as the competitive intensity or competition intensity of the market. In this case, it becomes more difficult for one single player (also named market leader) to gain profit. There are benefits to both types of industries – for example, consolidated industries may be better at producing goods that need to be manufactured on a large scale.

For example, the fast-food business is one that has become extremely competitive and increasingly specialized, requiring something distinctive to stand out from the hundreds of franchises that offer the same thing. When conducting your market analysis, you will often hear the term “fragmented market,” and the fragmented industry meaning refers to a market that lacks major players that dominate the industry. In fact, a fragmented market provides small business owners with opportunities to compete because most of the companies in that market tend to be small, and business practices vary widely.

The Transition to Industry Maturity

Large corporations have also provided lower costs for consumers through economies of scale and improved production values by replacing human labor with digital systems that require less maintenance. Another criticism is that because of this consolidation process, and there has been a loss in innovation and technological advancement. Many corporations have also used their increased power to manipulate the market in their favor, leading to less innovation and a lack of new products and services.

Saving Money On A Tight Budget: Practical Ways To Cut Costs

Consolidation is a very useful tool for larger corporations to grow and face the challenges of the evolving marketplace. In many of these cases, it has been beneficial for consumers because they have received more options from which to choose. Some people believe that consolidation is a natural progression of capitalism and will not have as large of an effect on the economy. This is true in markets with less regulation and in countries with more transparency. If the government does not favor one company over another, then there should be a level playing field for all corporations.

While there are valid reasons to structure reporting relationships on principles other than workflows, process should definitely be the underlying organizing principle for the operations for any business. Processes in a fragmented organization are like a convoluted system of poorly-joined plumbing, with pipes that leak time, money and customer value. Core business transactions are disintegrated and re-integrated numerous times what’s leverage in forex on their way to the customer. There are a number of variables that contribute to this problem of fragmentation. When organizations become fragmented, it requires more work to deliver value to the customer and the ability of the organization to adapt to environmental changes is diminished. To make these transactions easier and more secure, financial leaders need to first grapple with the landscape’s inherent friction.